Gamera Signals for AdX Optimization

This document outlines an emerging capability designed to enhance AdX yield performance through the strategic use of Gamera key-value pairs. By passing inventory quality signals - such as high viewability or CTR rates - directly into Google Ad Exchange, publishers can optimize AdX demand more effectively, resulting in measurable improvements to overall yield.

Early adopters of this test have reported material increases in AdX revenue, suggesting meaningful opportunity for publishers seeking to extract greater value from their existing inventory.

Setup

Step 1: Gamera Signals

For optimal results, we recommend configuring the following signals using a combination of CTR and Viewability metrics. All other metrics within the signals should be adjusted to the least restrictive setting possible to maximize delivery against these targeted data points.

1. AdX Test - Tier 1

   1. Viewability: 80 - 100%

   2. CTR: .01 - 100%

2. AdX Test - Tier 2

   1. Viewability: 70 - 100%

   2. CTR: .01 - 100%

3. AdX Test - Tier 3

   1. Viewability: 60 - 100%

   2. CTR: .01 - 100%

4. AdX Test - Tier 4

   1. Viewability: 50 - 100%

   2. CTR: .01 - 100%

Note: for these tests to be viable, they must have a minimum of 100k impressions/day

Step 2: AdX Line Items

Create the following AdX line items in your GAM account:

Control:

1. A single RON AdX line item with no Gamera related key-value targeting to use as a control for this test

   AdX line items optimize over time - because of this, we do not recommend using an existing RON AdX line item for your control line item. Instead, create a new RON line item so all line items (control and test) are created at the same time.

Test:

2. One AdX RON line item negatively targeting all Gamera signals associated with this test (created in Step 1)

3. One AdX line item to correspond to each Gamera signal associated with this test (created in Step 1). Configure the targeting to the Gamera KVP, i.e. gamera=gamera_123

Reporting

1. Set the Gamera KVPs to reportable

2. Allow the test to run for a minimum of 14 days

3. Configure the following automated report (as a CSV) to be sent to support@gamera.ai:

   1. Date (include last 7 days)

   2. Domain

   3. Line Item - be sure to include:

      1. Control RON line item

      2. Test RON line item

      3. All Test line items with the Gamera key-value targeting

   4. Total AdX Impressions

   5. Total AdX Revenue